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3 drivers that make outdoor advertising more powerful than ever before

Impact

Outdoor is different from other media- it cannot be avoided and, as more people spend more time outdoors, its audiences are increasing. It is a public, broadcast medium with reach and impact. It conveys stature and authority, making brands famous and iconic.
 
MELINI - Bulgaria Blvd., SofiaMELINI  - Evlogi and Hristo Georgievi Blvd.,  Sofia
 

Action

As consumers spend more and more time outside, they are exposed to Outdoor more and more. Academic studies show that when consumers are out and about, they are in an active mindset. This means they are more inclined to absorb and engage with new messages.
 
AUDI, Bulgaria Blvd., Sofia
 

Creativity

The best marketing campaigns are those that are remembered longer. They are that resonate with the audience and really creating a connection between the client and the product or service. Whether you are in B2B or B2C space, creating a lasting impression is the most important result.
 
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